A Saudi legacy. An institution for the future.
AMSA Holding is the umbrella that consolidates shareholder businesses and investments under one professional structure, carrying the family's enduring commitment to responsible growth, operational excellence and prosperity across generations.
A story of transformation and convergence
Founded under the vision and guidance of the Chairman, Mr. Abdulaziz Mohammad Saleh Alathel, AMSA Holding stands as a continuation of a proud Saudi legacy built on trust, entrepreneurship and integrity. More than a corporate entity, it embodies the family's long-standing commitment to responsible growth, operational excellence and generational prosperity.
What began as individual businesses founded by visionary leaders evolved into a cohesive group that demands a higher level of discipline and foresight. In response to growing scale, regulatory demands and the ambition to expand, AMSA Holding was established as the backbone and enabler of its subsidiaries.
Today, we provide centralised capabilities in governance, human capital, legal, finance, IT and procurement, freeing our portfolio companies to focus on their core strengths. Ours is a journey of convergence: bringing diverse business models together under a common purpose, and steering them toward shared success.
What we have built since 1981 is a trust before it is wealth. Our responsibility today is to hand it to the next generations stronger than when we began.
Our journey began in 1981 with one company and a simple conviction: that trust is the true capital of any business. Over more than four decades, our work grew in contracting and facilities management, then in hospitality and investment, and that conviction has never changed.
As our businesses expanded and diversified, we understood that what preserves a legacy is not its size but the foundations it stands on. That is why we established AMSA Holding: an umbrella that unites our companies under one governance framework, gives them shared institutional capabilities, and clearly defines the roles of shareholders, the Board and executive management.
We work by the principles of integrity, discipline and responsibility, so that we hand this trust to the next generations stronger than when we began, and contribute to the development the Kingdom is achieving under Vision 2030.
Vision and mission
To be a leading Saudi holding company that safeguards and grows shareholders' wealth across generations.
To consolidate all shareholder businesses and investments under one professional structure.
The INSPIRE principles
Seven values that shape how we work, how we decide, and how we treat each other and our partners.
INSPIREIntegrity
We always do what is right, with honesty, fairness and accountability.
Novelty
We encourage change and new ideas to stay ahead.
Sustainability
We grow responsibly and protect resources for future generations.
People
We respect, empower and inspire each other to thrive.
Integration
We work smarter together, simplifying, sharing and supporting to succeed as one.
Responsibility
We honour rules, uphold trust and safeguard our reputation.
Excellence
We aim higher, deliver better and create lasting value.
How we live our values every day
We believe culture is what gives a holding company meaning: how we live our values daily, how we treat each other, and how we build trust across the Group.
Unity in diversity
Our subsidiaries operate in different sectors, yet we share a single culture of mutual respect, open communication and alignment.
Empowerment through trust
We appoint capable leaders and give them autonomy, with clear accountability and oversight.
Continuous learning & innovation
We promote curiosity, agile thinking and improvement in everything we do.
Integrity & stewardship
As custodians of family capital and legacy, we carry a deep responsibility. Ethical behaviour, discipline and fairness guide all our decisions.
Collaboration & shared value
We multiply value when our companies support each other through shared services, best practices and mutual support.
Accountability & excellence
We set clear expectations, measure outcomes and strive for excellence through continuous advancement.
Milestones in the Group's journey
- 1981
Where it began
Al-Qussie International is founded by Mr. Abdulaziz Mohammad Alathel, launching the Group's work in contracting, operations and maintenance.
- 2020
Entering hospitality
AMSA Hospitality, founded by Mr. Mohammad Abdulaziz Alathel, is launched to develop and operate hotels inspired by authentic Saudi culture.
- 2025
A holding umbrella
The AMSA Holding Board of Directors is formed for the 2025 - 2028 term, and the Group's unified corporate identity is adopted.
- 2026
Building the institution
The governance and shared services framework takes shape: policies, delegation of authority and internal audit.
- 2030
Horizons of growth
Measured growth in promising sectors aligned with Saudi Vision 2030, through acquisitions and strategic partnerships.
Aligned with Vision 2030
AMSA Holding's framework is aligned with Saudi Vision 2030, focusing on:
- Strengthening national investments
- Enabling private sector participation
- Promoting sustainability and innovation
- Empowering Saudi talent
- Contributing to economic diversification and long-term national prosperity